Monday 12 December 2011

Codes and Conventions of a Radio Trailer


  • The average length is 30 seconds 

  • It gives the scheduling information at the end of the trailer. The sequence is: title - date and time -    channel 

  • For the voiceover, the narrator outlines the narrative, whereby they may pose questions that will be answered in the programme 

  • Direct address is used as it uses personal pronouns like 'you' to intrigue the audience 

  • Extracts from the programme are used 

  • Sound effects were appropriate 

  • Music bed were appropriate 

  • Contains the slogan

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